Assuming you’re using or already know what a PPC campaign is, landing pages are an extremely vital component of your campaign. Landing pages are what the potential customer are going to see after they click on your advertisement and right before they go to your or and affiliates sales page. They are a bridge. If the bridge isn’t sturdy and well made, it’s not going to get the job done. In this case if the job doesn’t get done, you lose money and we do not want that. Now you’re going to learn some optimization tips so you can make the most out of each and every one of your campaigns.
For starters, landing pages are not meant to be some extravagant circus of random information. They must consist of a very simple and easy to understand message that gives the reader the information they need to know in a matter of seconds. Keep in mind this isn’t your sales page. All you’re trying to do is maybe grab a quick lead for your email list and nothing more or less.
As a successful entrepreneur Alexander Becker said about the landing pages he makes “If they come for pancakes, give them pancakes”. So if you have a potential customer looking for a certain something, it’s your job to give it to them or they’re going to go somewhere else to find it.
Remind the visitor where they are so they aren’t wondering how they got to your landing page. This pretty much goes for the simple and easy to understand part too.
Give them choices and don’t make it feel like they’re stuck on your landing page. Make an alternate button below the part where they give you their lead. Remind them that they can continue on to the sale. Giving them this option will make visiting your landing page less of an obligation and more of a choice.
It’s very important that you don’t just stick to one single landing page because they are not usually consistent (unless you have the greatest landing page in the world). It’s best to split test your landing pages so you can try out multiple color ways, styles of writing, fonts, pictures, etc. There are many different ways you can refine your landing pages in order to find the right combination of things to get the higher conversions.